Visit to Korea with WOULD U COOK #4

Buckwheat Field Bongpyeong, Gangwon-do Province


봉평 메밀밭

The Bongpyeong buckwheat field is ideal if you want to take pictures among the buckwheat fields and see where lonely and brilliant ‘goblins’ walk. It is also a great destination to cool down in the late summer with friends, family, or as a couple.

The buckwheat fields are over the hillside, and the flowers that start to bloom are breathtaking in the moonlight. Lee Hyo-seok’s ‹When Buckwheat Flowers Bloom› begins like this. Bongpyeong’s buckwheat field appears in the novel and is popular among tourists for its white buckwheat in September. Although the small buckwheat flower is not colorful but plain, it creates a captivating landscape. It is also highly recommended for family trips because there are many dishes to eat such as buckwheat noodles, buckwheat crepes, and many places to enjoy such as the cool valley, Lee Hyo-seok’s birthplace, and the campsite etc.

봉평 메밀밭

Important information to review before visiting the Bongpyeong Buckwheat Field!

Various festivals and events take place in September when the buckwheat flowers are in full bloom. Be sure to check it out if you are planning a trip.

• Gangwon-do Festival Information :
• Lee Hyo-seok Culture Festival :
• Location: 157, Ihyoseok-gil, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do, Republic of Korea

* Since the festival dates vary from year to year, please check the exact schedule on the official website.

Tour Spot 1.Lee Hyo-seok Culture Village

이효석 문화마을

It was designated as a cultural village in 1990 due to Lee Hyo-seok’s short novel, “When Buckwheat Flowers Bloom”, which was published in 1936 as a monumental work of Korean short literature.
The large buckwheat field and the watermill, where Mr. Heo and Mr. Seong’s daughter met in the novel, and Lee Hyo-seok’s birthplace are well preserved. Every September, the buckwheat fields bloom and Pyeongchang Hyo-seok Cultural Festival is held.

· Address : #14, Aegangnamu-gil (Changdong-ri), Bongpyeong-myeon, PyeongChang-gun, Gangwon Province
· Homepage :

Tour Spot 2.Bongpyeong Traditional Market


The Bongpyeong market, which is held every month on the 2nd, 7th, 12th, 17th, 22nd, and 27th, is a vigorous marketplace that has kept its place quietly for over four decades.
More than one hundred shops are open at the market, where you can enjoy a variety of food that contains local buckwheat. You can also see the Chungju house where Mr. Heo visits, which is considered the main place of Lee Hyo-seok’s novel.

· Address : #73-25, Hyo-seok Moonhak-gil, Bongpyeong-myeon (Changdong-ri, Lee Hyo-seok Literary Hall), Bongpyeong-myeon, PyeongChang-gun, Gangwon Province.
· Homepage :
· Tel : 033-330-2700
· Open every 2nd and 7th day of the month

Tour Spot 3.Herbnara


Herbnara is located in Heungjeong-ri, Bongpyeong-myeon, Pyeongchang-gun, Gangwon-do. It is the first tourism farm specializing in herbs that opened in 1993. There are more than 100 kinds of herbs including rosemary, lavender, and chamomile. Also, there are seven themed gardens, an herb museum, Turkey museum, glass greenhouse, and classes such as learning how to make herbal fragrances, soap, and candles. There is also a souvenir shop which sells different kinds of herbal products and foods that are cooked using herbs such as herbal bibimbap.

· Address: 225 Heungjeonggyegok-gil, Bongpyenong-myeon, PyeongChang-gun, Gangwon Province.
· Homepage :
· Tel: (+82)33-335-2902
· Regular Holiday : 1st, 3rd Tuesday
· Parking available

Nearby Food

1. Various dishes made out of buckwheat such as buckwheat noodle and buckwheat crepes
2. Bread Memil (buckwheat bread) using Bongpyeong’s specialty buckwheat.


– Recommend if you want to take pictures near the buckwheat field with friends or family!
– A great place to eat delicious buckwheat dishes in Bongpyeong market.

Visit in Korea with WOULD U COOK